Our publications
Whether you need to charm your own customers, in any sector, make them dream and travel, amaze them! In a word: enchant them, and you will soon see the effects!
THE ENCHANTMENT OF THE CUSTOMER, by Alexandre Dubarry
with a foreword by Alain Ducasse
Loyal customers, more motivated teams, growing prestige… Enchantment is THE solution when the quality of the product or an attractive price are no longer enough to stand out from the competition. The key to achieving this? Elevate your service or product by transcending it and giving your customers a memorable experience.
Learn to create a strong emotional relationship between your customers, your products, and your brand to increase your revenue.
With this guide, rich in testimonials and secrets from great professionals of enchantment, you will learn:
- Why enchanting your customers makes such a difference.
- How to enchant your collaborators and employees so they, in turn, enchant the customers, partners, suppliers, etc., who contribute to your brand image.
- The 4 secrets of enchantment: by appealing to the emotions and senses of your customers, you transform your product or service into a unique experience.
« This book is a guide and an idea box for all those – which means almost everyone – who deal with customers. » Alain Ducasse
HOW TO TELL A COLLEAGUE THEY HAVE BODY ODOR, by Alexandre Dubarry
The keys to resolving all emotional conflicts in the workplace (frustration, anger, exasperation…)
LEARN TO MANAGE YOUR EMOTIONS AND COMMUNICATE WITHOUT HURTING.
At work, it’s difficult to always remain “professional” in the face of all the frustrations, annoyances, and other typical human weaknesses. So how do you tell a colleague that they’re invading your space or that their attitude is unbearable?
With this book, both serious and full of humor:
- Regain control of your emotions with the STOP reflex (breathe, think positively, and do an activity you enjoy).
- Decode the reasons behind the blockage: are they aware of it? are they doing it on purpose? why does it affect you so much?
- Practice non-violent communication by following our 11 commandments (calm context, genuine listening, no judgment, or accusations…).
- De-dramatize and identify your colleague’s profile among the 35 cases put into sketches, with for each area of invasion (auditory, visual, olfactory…) a practical sheet full of advice and key phrases to initiate the dialogue.
Discover the story of Mr. T.
Listen to Alexandre Dubarry’s interview at the Salon de l’Optimisme